222 Richmond Street, Providence, RI 02903. 401-274-0001
casestudies CASE STUDIES


Ann & Hope casestudies ConnectEdu casestudies DHL Michigan 400 casestudies Dorel Corporate casestudies Dorel Juvenile Group casestudies Firepond casestudies Hasbro Giving Tree casestudies Intelligroup casestudies Labonte’s Auto School casestudies Louis Berger casestudies mass-exodus.com casestudies Narragansett Beer casestudies Narragansett Electric casestudies Nike Golf casestudies Pharmacy Freedom
of Choice casestudies Pinnacle Golf casestudies Providence Athenaeum casestudies Referenda Questions casestudies Rhode Island Tourism casestudies Roger Williams University casestudies Swarovski casestudies YMCA casestudies
ConnectEdu

ConnectEdu provides Web-based education planning technology and counseling to help students find the right college fit for their academic, social and financial needs. Its Connect!™ technology is offered by employers as a work/life benefit and by high schools and colleges. After introducing ConnectEdu to trade media, Duffy’s PR team initiated a strategy to raise visibility with key targets at high-level consumer publications. Pitching a start up company in an emerging space with no timely news hook posed a challenge. The team created a trend that would get noticed by juxtaposing it to the last big work/life trend in the 80s –daycare. This served as a catalyst to get the reporter so interested in the potential of ConnectEdu's service that it became a prominent Page One story in USA Today.