CASE STUDIES
Intelligroup, a global information technology outsourcing services provider, was not being covered in relevant reports by industry analysts crucial to influencing the purchase of offshore application management. This was often because coverage of its services spanned many practice groups: Consulting Services, Outsourcing, ERP, and specific vertical markets. Duffy & Shanley launched a concentrated analyst relations program for the Company as a part of it overall corporate public relations program. In the first year, Intelligroup doubled its industry analyst coverage, initiating inclusion in reports from three firms who had never written about the Company. Intelligroup progressed to garnering focused coverage beyond simply being included in listings, including:
"A top choice for SAP implementation and support"
Forrester, Supporting SAP Offshore"Intelligroup's dominant area is SAP."
Gartner, Small/Midsize Offshore ESPs: Packaged-Application Focus