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Pharmacy Freedom of Choice
category: Public Affairs

Local politicians may have had a conflict of interest in voting to help defeat Pharmacy Freedom of Choice legislation during the 2003 RI General Assembly session. Thanks to that news, it was widely assumed that similar legislation would sail through the Assembly in 2004. However, there was one small problem. As proposed, Pharmacy Freedom of Choice was going to result in LESS choice if it meant businesses could not offer restricted networks to their employees. And it wasn’t going to save anyone money, because the elimination of those networks was likely to cause an INCREASE in the cost of prescription drugs.

Duffy & Shanley orchestrated a public information campaign that included an information-based Web site, radio spots, opinion editorials, letters to the editor, and heart-to-heart, face-to-face meetings with elected officials to explain the facts. In the end, a few courageous legislators bucked the politics and stepped forward. And REAL choice was preserved.