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Pinnacle Golf

For some reason, security at 30 Rock seems to have a problem when you start hitting golf balls around the place. Fortunately, we were on live with Matt Lauer and the Pinnacle Distance Posse, so they couldn’t really stop us. Turns out the Today Show was a pretty good choice for launching the Pinnacle Distance Challenge, as events around the country played to sold-out crowds. Sales weren’t too shabby either.

Duffy & Shanley was hired to generate publicity around the Pinnacle Distance Challenge, a 10-city tour in which the Pinnacle Distance Posse would take on all challengers in a long drive competition. The event was an overwhelming success with sellout crowds in every market.