Corporate PR builds the foundation of an organization’s brand and its perception among its various constituencies. To enhance your corporate image we can help with influencer outreach programs, CEO thought leadership campaigns or cause marketing initiatives. To drive proactive communication we provide programs for managing mergers, acquisition and organizational restructuring information, as well as ongoing community and employee communications. Whether you are a start up in rounds of funding, a company looking toward an IPO, or an established public company, we can implement the right strategies to positively impact your company’s brand.

How do you make your product/service stand out among the numerous pitches that end up in front of busy editiors? Start out with solid messaging and use every marketing approach available including leveraging the agency’s creative department to make sure your story gets noticed. Our aggressive media pitch team has a proven track record of achieving high-level success for clients such as Nike Golf, Narragansett Brewing Company, Pinncle Golf, Safety 1st and Cosco Home & Office.

Duffy & Shanley’s Public Affairs practice creates programs to identify and build key community relationships, influence public opinion, promote legislative initiatives, enhance reputations, position significant issues and address matters of litigation. We are well recognized for our particular expertise in developing and implementing public affairs programming in the Southern New England area. In the early days of Duffy & Shanley, we handled a great number of successful political campaigns. Our knowledge and insight into the political process has served as the underpinning for the messaging and tactics we create and employ for our Public Affairs clients.

Technology companies need a team experienced in the language and needs of their users. To support business drivers, public relations strategy is executed in context of relevant industry trends, partnerships and developments. Whether raising visibility for consumer technology with viral programs or implementing highly targeted communications programs to vertical industries, Duffy PR teams can take your products and services to the next level. We can identify the influencers, work with the analysts and help you to communicate with investors. We understand the pace of change in the technology industry and love to work with clients — from start-ups to established leaders — on ways to rise above the noise and get noticed.

Most crises can be averted or managed. We are experts in working with our clients to identify the warning signs that might herald a crisis situation and for being out in front of the eventual flood of media inquiries. We identify strategies quickly and help you take the appropriate steps to position the company or organization as favorably as possible as well as mitigate any damage that might otherwise be done to an organization's reputation and ongoing business. Our approach to issue-oriented work is similar. We believe in being proactive in advance of a problem. So we work to identify and analyze issues that might affect a client's business objectives, develop a plan to monitor those issues and prepare for the possibility of dealing with them going forward.

Referenda campaigns have become the logical successor to our political campaign days, and we’ve experienced tremendous success over the past 20 years, having won 17 of the 20 referenda campaigns we’ve worked on. We know how to build coalitions as well as grass root support and we know how to win.

Duffy & Shanley’s special event practice is a one-stop shop for clients who want to tap into our creative group to help create a unique event. Overseeing all aspects from creative theme development, direct mail or interactive campaigns to drive attendance, pre and post event publicity and promotional signage and all the logistical project management details, Duffy & Shanley is your single resource. With a span of experience from regional events, tours for national publicity or strategy for corporate sports marketing hospitality, we can support your special events needs.